May 12, 2017

Why good marketing photos are so important

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May 12, 2017
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May 12, 2017

Like it or not people are judging your business. Make a good impression and make sure the photographs they’re seeing are doing your business justice.

Good marketing Photos means Great Marketing…

Marketing is all about communicating your value to the customer. Whether that’s achieved through targeted PR, eye catching ad design, pay per click ads or a combination of a million and one other things, the recurring problem we are forever seeing is a company failing to identify the importance of good marketing photography.

Many commercial businesses don’t understand the importance of good marketing photos and how the right styling and consistent imagery can help them not only convey quality, but also help them successfully tell their company story and create alignment across their brand.

We are in an extraordinarily visual era where everything is instant. Take dating as a prime example… no longer are you forced to go out and socialize to meet and find the perfect partner, instead it’s been reduced to a swipe from a single photo, a name and age. From that very quick first impression something must catch your eye to invite a like and spark interaction. If you match and he or she has everything you’re looking for you may then decide to meet and experience each other personally. This means that you need to get visual element of ‘the profile’ right, in order not to be passed by.

So much like creating a dating profile, we’re here to make sure the images on your business profile entice your audience, ensuring they are then infinitely more likely to want to experience what your company is offering up.

Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement, having good marketing photos is more important than ever before. Just look at some of the recent statistics around imagery and audience engagement:

  • Articles with relevant images average 94% more total views than articles without images.
  • A press release with photos gets nearly 15% more online views than a text-only press release.
  • 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
  • Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

Source: MDG Advertising Infographic

Get the attention of your audience and keep It

Good marketing photos are far more likely to engage your audience than text alone, especially if the images are tailored to target a specific audience. After all you only get one opportunity to engage a first-time viewer…

Alongside Kioo’s design department, we make sure your marketing material is well-designed and provides your audience with a clear understanding of your business, your services and your offering.

Don’t spend, invest.

Photography can play an integral part in your brand communications, whether it’s casual and friendly or sleek and polished; it’s important that your company’s personality is understood and the photography works to create the mood for your customers.

Time and time again we see that companies either overlook the importance of photography or would rather spend their money elsewhere in the business. This is a huge mistake. Photography is so much more than an expense, it is an investment and unfortunately, many companies often overlook the importance of allocating a budget for marketing photos.

The impact and immense difference great images can make to the look and feel of a website, the professionalism of print and the overall perception of a business is one that is instantly identifiable and so often makes the world of difference.

However, because you can’t always make a direct link to a certain image working to sell a certain product or a service, photography for their business is a luxury many people quite wrongly fail to see the return on!

If your brand looks great, your images are eye catching, along with more people are viewing your site, engaging on your social media and buying your products, I can guarantee that expense suddenly looks a whole lot more like an investment and the work we create for your business becomes invaluable.

In summary

When your marketing photos are professionally created, customised to your needs and reflect your business, they will deepen customer engagement, create value in the eyes of your customers and build a brand foundation that can be accessed across multiple channels and applications.

While many businesses still have difficulty grasping marketing activities that can’t be directly monetised, great marketing photos are an investment that pays for itself time and time again, when done with your business and its audience in mind.

So if you’d like to discuss getting the images your business deserves, please contact us at Kioo and we’ll be more than happy to chat through your requirements.