A press release just won’t do it anymore, you need to consider relevant content, relevant platform and relevant audience to ensure maximum engagement.
GOOD NEWS TRAVELS!
Today we struggle under an avalanche of information. The traditional sources of newspapers, radio and television and the newcomers – all shades of the internet from Facebook and Twitter to Buzzfeed, Instagram and Pinterest.
News needs to be heard over a sea of digital noise. It could be a big new order, a business expansion, staff achievement or recognition of success through an award. You need to share it with the right people, at the right time. In an internet age your customers could be around the globe or on your doorstep. Let us help you share the good news and prepare for any emergency. It’s not the time to start looking for a good plumber when you are knee-deep in water!
MATCH YOUR MESSAGE
Any business needs a good relationship with staff and customers, and those all-important potential customers. Regular communication - whether it’s via a newsletter, website or in the media – makes a big difference.
Matching the message to the medium is vitally important. Maybe it’s an 800-word comment piece in a newspaper, a few paragraphs on a website or maybe it’s the potential power of a punchy tweet at just 140-characters…and that includes the spaces. However, you tell your story, the medium really is the message. There is no such thing as a dull story, just a dull way of telling that story. Sometimes it’s easy to overlook what’s right under your nose. Everyone has a story to tell and an audience waiting to hear it.
TELL YOUR STORY
We run one of the PR industry’s most powerful media databases, in fact it’s the largest UK database of journalists, editors, bloggers and other media contacts.
Rest assured that you’ll always reach the right person at the right time with our database. We build up-to-date media lists of the influencers that you want to reach and easily target contacts based on sector, interests, coverage topics, location and more. What’s more, all the contacts that we have in our database are verified by independent sources, who make sure that all our data is accurate and up-to-date.
ENGAGE WITH INFLUENCERS
We find the right influencers by tapping into the most comprehensive source of media contacts, outlets and editorial calendars. Our media contacts database contains in depth profiles including contact preferences, topics of interest and biographical information – everything you need to build relationships with the people who matter to your business.
We can uncover the social influencers who are writing about your topic right now, but not only that we know their contact information, pitching preferences and understand their social influence. We have access to our database of blogger profiles which are scored using a unique influencer rating, this means we can identify and track the right bloggers for your campaign. Our influencer profiles include both online and offline contact details alongside their recent social activity, allowing us keep our finger on the pulse of every conversation that matters to your business.
Media Monitoring & Analysis
UNDERSTANDING THE IMPACT
We’ll track every mention and understand its impact with our comprehensive media monitoring. We listen to what people are saying about your brand across millions of social, broadcast, print and online sources, tracking all of those conversations in one place.
We can help you to keep your finger on the pulse by knowing what people are saying about your business and we track your stories across all media types including; news websites, blogs, social sites, newspapers, magazines, trade and industry publications, television and radio. We will also demonstrate the impact and value of your public relations with automated charts and graphs, strategic analysis and insights, as well as comprehensive monitoring reports. So, whatever you want to know - we have you covered.